30 Day Blog Challenge
The biggest challenge in building an online business is creating trust and credibility. In face to face contact people have the ability to get a feel for who you are as a person.
It takes a lot longer to build this rapport online.
3 Ways I Build Trust Online
The three things I do to build trust online is to always be myself, deliver useful content and never recommend a product I haven’t used. It’s really that simple.
1. Be myself
In the beginning of my website I had to make a decision about the tone. I went back and forth between formal and conversational. As I had come from the corporate and academic worlds, there was a tendency to want to write like I would for an academic essay.
I realised that I needed to set the tone for the audience I wanted to reach and to just be me. Not everyone will like me, but that’s ok. I don’t actually like everyone either so it’s only fair!
Being myself and using my authentic voice helps me to connect with my ideal clients. If you pretend to be something you’re not, it becomes a lot of hard work to keep up the cover.
2. Useful Content
The next way I build trust is to ensure that the content of my articles and social media updates is useful, educational and fun. Once people follow me for a while the will find a familiarity and that creates trust and loyalty.
3. I only recommend products I have used
As mentioned in a previous post on active or residual income, I use affiliates as one source of income. Affiliate marketing has had a bad rap in the past as a bit of a sleazy car sales person approach to sales (no offence to the non-sleazy car sales people!).
I am very clear to let my community know when I am using an affiliate link. I never promote something I don’t have first-hand knowledge of as I don’t want to be associated with anything that I don’t actually endorse.
What makes you trust an online business?